What Is Affiliate Marketing? How To Start in Nigeria

how to start affiliate marketing in Nigeria

Just imagine what you only need to make money online is your smartphone and Knowledge on how to start affiliate marketing just by selling other People’s Products or services here in Nigeria. As an affiliate marketer, you don’t have to create your product before you earn in this business.

Affiliate marketing as of today is valued at $10 billion. In this article, you will learn how to start affiliate marketing in Nigeria, Does affiliate marketing pay in Nigeria? How much can I use to start affiliate marketing in Nigeria?

What is affiliate marketing?

Affiliate marketing is when you promote other people’s products or services and earn a commission once they make sales. These commissions can be in percentage or a fixed amount.

How to Start Affiliate Marketing in Nigeria

In the articles, I will show you step by step on how to start affiliate marketing in Nigeria.

1. Decide on your Niche

The first step to take as an affiliate marketer is to select your niche, your Audience, and the channel through which you can market this product. A niche market is simply a specialized segment of the market for a particular product or service. For instance, within the fitness industry, particular niches could include men that want to grow 6 packs or women that want to reduce weight. In affiliate marketing, when you target a small market segment, it gives you a higher return. it is easier to establish brand recognition, grow expertise, and build authority.

Here are How to select an affiliate marketing niche.

  • Start with a product that has a higher testimonial. Picking a product that has high testimonial make your affiliate marketing enjoyable. Alternatively, go for a product that has a lot of proof. Proofs will help you market any product effectively.
  • Analyze your competitors. Go for products that have less competition but more marketing proof. But if you still want to market this product, find and highlight your unique selling point to stand out from the rest.
  • How big is the market?  Another thing you should watch out for is the market. The bigger the market the better.   Someone selling money making course is likely to make more sales than some selling a fitness course simply because everyone wants to make more money.

2. Select an affiliate marketing Platform

After choosing an affiliate niche, the next step is to decide on what platform to start affiliate marketing in Nigeria.  They are many affiliate platforms to register as an affiliate but Offcamp affiliate marketing is the best affiliate marketing platform in Nigeria. With 5000 registered regular users, creating an account on the offcamp affiliate platform is a great option, especially if you are just starting.

The offcamp platform provides good opportunities to earn from your sub-affiliate. Let’s say you invite someone to join offcamp, when that person makes sales, you also earn. When deciding on an affiliate platform to select, also consider the amount to earn as a commission.

Next, determine where your marketing channel. For example, to promote affiliate marketing courses, consider marketing on chat platforms like Whatsapp. But before marketing on WhatsApp you need to generate traffic on social media platforms like Facebook, TikTok, Instagram, or Twitter. Nearly 90% of successful affiliate marketers in Nigeria generate traffic through social media.

3: Start Social Media Marketing

To create a social media marketing strategy, you can follow these steps:

  1. Define your goals: Determine what you want to achieve through social media marketing, whether it’s to increase brand awareness, generate leads, drive traffic to your website, or boost sales.
  2. Identify your target audience: Understand who your ideal customers are, their demographics, interests, and behaviors, and tailor your content to their preferences.
  3. Choose the right platforms: Select the social media channels where your target audience is most active, such as Facebook, TikTok Instagram, Twitter or LinkedIn
  4. Create engaging content: Develop a content strategy that includes different formats, such as images, videos, stories, and blogs, that resonate with your audience and showcase your brand’s unique value proposition.
  5. Use hashtags and keywords: Use relevant hashtags and keywords to make your content more discoverable and increase your reach.
  6. Engage with your followers: Respond to comments, messages, and mentions in a timely and friendly manner.
  7. Put up a Nice Bio: Your social media handle must come with a Nice Bio like, a Good Quality picture of you, and a WhatsApp link directing them to your Whatsapp Dm.
  8. Use paid advertising: Consider using social media advertising, such as Facebook Ads, Instagram Ads, or TikTok Ads, to reach a wider audience, target specific demographics, and drive conversions. Note: 90% of successful affiliate marketers run Facebook/Instagram ads for Traffic.
  9. Use paid advertising: Consider using social media advertising, such as Facebook Ads, Instagram Ads, or LinkedIn Ads, to reach a larger audience, target specific demographics, and drive conversions.

4: Use Whatsapp To promote your product

Whatsapp is a great channel to sell any affiliate product, including courses but WhatsApp has its own limitations. You need external traffic outside WhatsApp to be able to market on WhatsApp

Here are the steps to take when promoting your affiliate product on WhatsApp

  1. Create a WhatsApp Business Account: First, create a WhatsApp business account with your name or logo. This will allow you to use WhatsApp’s business features such as auto-replies, quick replies, and labels.
  2. Build Your Contact List: Start building your contact list of potential customers who may be interested in your product. You can use various methods such as driving organic traffic from Facebook, Twitter, and Instagram or through paid traffic by running adverts on Facebook or Instagram.
  3. Use WhatsApp status: Whatsapp status update allows you to update pictures or videos. You can use this feature to promote your affiliate product by posting updates, images, or videos about your product to keep your customers engaged and informed.
  4. Use Broadcast Lists: WhatsApp’s broadcast lists feature allows you to send messages to multiple contacts at once. You can use this feature to send promotional messages or updates about your product to your contact list.

5: Offer Exclusive Deals

Always offer exclusive deals or promotions to your potential customers. This will encourage them to buy the product you are promoting and also help you build a loyal customer base.

Does Nigeria affiliate marketing pay?

Yes, affiliate marketing in Nigeria is one of the most profitable business ventures to earn money online. Affiliate marketing simply means promoting products or services of other people and you earn a commission on each sale made through your unique affiliate link.

Here are available affiliate marketing platforms in Nigeria, which include Offcamp, Expertnaire, Digitstem, and stakecut. However, like with any business opportunity, to succeed in affiliate marketing you need to put in much work.

What platform is best for affiliate marketing in Nigeria?

In Nigeria, we have different affiliate platforms, and each of these affiliate platforms comes with its unique future.

Here are the best affiliate platforms in Nigeria:

  1. Offcamp: Offcamp affiliate platform is one of the best affiliate platforms in Nigeria. Affiliates can earn commissions by promoting offcamp products ranging from Courses, Software, Events, etc
  • Expertnaire:  Expertnaire is a pioneer affiliate platform in Nigeria. Affiliates can earn commissions by promoting different products on the Expertnaire affiliate platform. The platform is owned by Omotoso
  • DigitStem: Digitstem is a popular affiliate marketing platform that offers a wide range of digital products, such as e-books and software, to promote including in foreign currency

How much can I use to start affiliate marketing in Nigeria?

The amount needed to start affiliate marketing in Nigeria can vary depending on several factors such as the type of products you want to promote and the marketing strategy you want to use.

When it comes to marketing, you can go with paid traffic or organic.  Which paid traffic, you will be paying social media sites like Facebook, and Instagram to generate leads to the product you are promoting but organic traffic is all free.

In general, affiliate marketing can be started with no money only if you already have an audience. But if you want to scale faster, you may need to invest some money in advertising also known as paid ads. In summary, while it is possible to start affiliate marketing in Nigeria with no money, it may be beneficial to invest some funds to maximize your earning potential on paid advertisements.

Where Can I Learn Affiliate Marketing in Nigeria?

There are many online resources available in Nigeria for learning affiliate marketing. Here are a few options you may want to consider:

  1. Online Courses: There are several online courses available that can teach you the basics of affiliate marketing. Some popular platforms that offer courses on this topic include Udemy, Coursera, and Skillshare. You can also search for courses specifically tailored to the Nigerian market.
  2. YouTube Tutorials: YouTube is a great source of free information on affiliate marketing. Several Nigerian YouTube channels offer tutorials on this topic. You can search for channels such as “Affiliate Marketing Nigeria” and “Naija Hustler” to get started.
  3. Affiliate Marketing Communities: Several online communities are dedicated to affiliate marketing. These communities can be a great source of information and support as you learn the ropes. Some popular affiliate marketing communities in Nigeria include Affiliate Hub Africa and Affiliate Marketing Nigeria.


Affiliate marketing is a powerful marketing strategy that can help you grow your online business. By following best practices and avoiding common mistakes, you can succeed in affiliate marketing and earn a steady income from your efforts.